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Kajabi Pricing
A complete breakdown of Kajabi's plans and pricing to help you pick the right tier for your creator business.
Last checked May 2026
Pricing Verdict
Kajabi is expensive by any measure, but it replaces multiple tools (course hosting, email marketing, website builder, and payment processing) in a single platform. If you're currently paying for three or more separate tools, Kajabi's $149/mo starting price may actually save you money. If you only need one of those features, it's overkill.
Best Value Plan
Growth at $199/mo is the best value for serious course creators. It removes the product and pipeline caps from Basic and adds affiliate marketing, which is critical for scaling course revenue.
Hidden Costs to Watch
- Kajabi charges transaction fees on some payment processors beyond Stripe and PayPal
- Custom domains require separate DNS configuration and annual renewal costs
- Removing Kajabi branding fully requires the Growth plan or higher
- Importing existing content from other platforms often requires manual reformatting
Who Should Upgrade
- Course creators selling multiple products who need unlimited offers and funnels
- Creators who want to consolidate email, courses, and website into one bill
- Anyone who wants to launch an affiliate program to drive course sales
- Coaches running membership communities alongside digital products
Who May Want to Skip
- Creators who only need a simple course, since Teachable does this for far less
- Budget-conscious creators who already have an email tool and website they like
- Anyone testing the waters with their first digital product (validate before investing $149/mo)
Alternatives to Kajabi
Is Kajabi Worth It?
Kajabi's pricing is the elephant in the room for every creator evaluating the platform. At $149/mo for the Basic plan, it is two to five times more expensive than most competitors for any single feature. But that comparison misses the point. Kajabi is not competing with individual tools, it's competing with your entire tool stack. If you're paying for ConvertKit plus Teachable plus Squarespace plus a landing page builder, Kajabi can genuinely be the cheaper option.
Price-to-Value Analysis
The Basic plan caps you at 3 products and 3 funnels, which is fine for a creator with a single flagship course. But the moment you want to expand your product line, Growth at $199/mo becomes necessary. The $50 jump gets you 15 products, 15 funnels, and the affiliate marketing engine, the last of which is arguably Kajabi's biggest revenue driver for established creators. Pro at $399/mo is reserved for large operations with multiple team members and 100+ products.
Who Actually Needs Kajabi
The honest answer: Kajabi is for creators who are already making money and want to simplify their operations. If you're pre-revenue, the monthly cost creates unnecessary pressure. Build your audience with free or cheap tools first, validate your course idea, and migrate to Kajabi when the consolidation math works in your favor.
Kajabi offers a 14-day free trial. Use it to actually build and launch a mini-product, not just explore the dashboard. That's the only way to know if the all-in-one approach fits your workflow.
Keep Researching
- Kajabi vs Skool: head-to-head with scoring and a clear recommendation
- Kajabi alternatives: cheaper options for course creators
- Best course platforms: where Kajabi ranks in our editorial picks
- Course creator stack: the full tool stack for course businesses
Basic
$119/mo billed annually
- 3 products
- 3 funnels
- Unlimited landing pages
- 10,000 contacts
- 1,000 active members
- 1 website
- 1 admin user
- Unlimited marketing emails
- Ready-to-use templates
Growth
Popular$159/mo billed annually
- 15 products
- 15 funnels
- 25,000 contacts
- 10,000 active members
- 1 website
- 10 admin users
- Affiliate program
- Advanced automations
- Remove Kajabi branding
- 24/7 chat support
Pro
$319/mo billed annually
- 100 products
- 100 funnels
- 100,000 contacts
- 20,000 active members
- 3 websites
- 25 admin users
- Code editor access
- Priority support
- Advanced theme customization
Check Kajabi Current Pricing
See current plans and pricing for Kajabi.
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