Skool

Skool takes a refreshingly opinionated approach to online education: community first, courses second.

Founded by Alex Hormozi-backed entrepreneur Sam Ovens, the platform combines a Facebook Groups-like community feed with a simple course hosting module, all wrapped in a gamification layer that rewards member engagement with points and leaderboard rankings.

The result feels more like a private social network with built-in education than a traditional course platform. The community experience is Skool's strongest asset. Members can post, comment, and interact in a feed-based format that encourages ongoing discussion and peer support.

The classroom module lets you attach structured courses to your community, so members can progress through curriculum while staying engaged in the group.

The gamification system (where members earn points for posting, commenting, and completing lessons) creates genuine engagement loops that keep people coming back. Skool's pricing is simple and transparent: $99/month, flat, with unlimited members and no transaction fees.

This makes the economics extremely favorable for creators who can fill their community. The trade-off is feature depth. There are no advanced automations, limited integrations, no native email marketing, and the design is intentionally spartan.

Skool is built for creators who believe that a thriving community is more valuable than a polished course platform, and the results many operators are seeing suggest they may be right.