Plausible

Plausible is an open-source website analytics platform that prioritizes simplicity, privacy, and performance. Like Fathom, it collects no personal data, uses no cookies, and requires no consent banners.

What sets Plausible apart is its open-source foundation: the entire codebase is publicly available, which means you can self-host it for free or use the managed cloud service for a monthly fee.

This transparency builds trust and gives technically inclined creators full control over their analytics infrastructure. The dashboard is designed to show you everything important at a glance.

Pageviews, unique visitors, visit duration, bounce rate, top pages, referral sources, countries, devices, and UTM campaign data are all visible on one page. Goal and event tracking let you measure specific actions like newsletter signups, button clicks, or file downloads.

Custom properties allow you to attach metadata to events for more granular analysis without compromising visitor privacy. Plausible's tracking script is under 1KB, making it one of the lightest analytics tools available.

The cloud-hosted version starts at $9/month for up to 10,000 pageviews, and the self-hosted option is entirely free.

For creators running content sites, blogs, or landing pages who want honest traffic data without the bloat and privacy concerns of Google Analytics, Plausible delivers an elegant, principled solution.