Make

Make (formerly Integromat) is a visual automation platform that lets you build complex, multi-step workflows by connecting apps on a drag-and-drop canvas.

While Zapier uses a linear trigger-action model, Make uses a visual flowchart approach where you can see your entire automation laid out as a map of connected modules.

This visual paradigm makes it easier to build, understand, and maintain complex workflows with branching logic, loops, error handling, and parallel execution paths. The platform connects to over 1,500 apps and provides deep control over data transformation between steps.

You can manipulate text, parse JSON, perform calculations, and apply conditional logic at every stage of your workflow.

Scenarios (Make's term for automations) support routers that split a single trigger into multiple parallel paths, iterators that loop through arrays of data, and aggregators that combine multiple items into one.

For creator businesses with sophisticated operational needs, this flexibility is a major advantage over simpler tools.

Make's pricing model is based on operations (individual actions within a scenario) rather than the number of scenarios you run, which often works out significantly cheaper than Zapier for complex automations. The free plan includes 1,000 operations per month.

The trade-off is a steeper learning curve: Make's visual builder is powerful but takes longer to master than Zapier's simpler interface. For creators comfortable with a bit of complexity who want more control and lower costs, Make is the more capable choice.